SIXT

In February 2024, Vienna became the global centre of the mobility industry as the Sixt World Conference opened its doors. For Felix Uhlig the event offered a stage of the first order: in front of the international rental sales agents, the entire top management and with the Sixt family present, he hosted the main programme. In an English-only setting, the task was to convey the pace and the vision of the Sixt world with precision and energy.

The dynamic on stage was one of a kind: accompanied by a live big band, Felix Uhlig introduced the various speakers and created seamless transitions between the strategic parts of the programme. The point was to make the "spirit of Sixt" something you could feel – a task that called not only for rhetorical assurance but for a fine sense of what the brand identity of a world market leader is made of.

A particular highlight of the conference was the evening of the "Glory Awards". Felix Uhlig hosted the ceremony, where outstanding work by staff from the Operations side of the business was honoured. Carrying that emotional span – business relevance in the afternoon, celebration in the evening – shaped the success of this international engagement. A project that shows what modern corporate hosting looks like at world level.