Book a trade show host – more visitors, more leads, more impact.

A trade show host makes sure your stand doesn't just stand there but actually works. He approaches visitors, leads product presentations, interviews your specialists on the stand stage and hands prospects over to your sales team. Unlike a conference stage there is no fixed audience: every run has to capture the people who happen to be walking past.

Attention and contacts. A stand without hosting depends on visitors stopping of their own accord. With hosting there is a reason to stop, an opening for the conversation and someone who brings the right people together. Your sales team no longer has to approach people – it can sell.

Among others HANNOVER MESSE, IFA, bauma, drupa, CEBIT, CeMAT, LIGNA, DOMOTEX, FESPA, INTERSCHUTZ, Anuga FoodTec, Agritechnica, SPS IPC Drives, the Geneva International Motor Show, Reisen Hamburg, IAA Mobility, IAA Transportation, electronica and CCXP Cologne. Plus international assignments outside Germany.

Automotive and mobility, consumer electronics, smart home and IoT, mechanical and plant engineering, wind power and energy, agricultural technology, printing, logistics and intralogistics, workplace safety and rescue technology, vehicle technology and wrapping, electronics and semiconductors, and woodworking. If your industry isn't listed: new subjects are my everyday work, not my exception.

Yes, that is the core of the work. I have explained forklift trucks, wind turbine gearboxes, IoT platforms and hydraulic rescue equipment. I'm not an engineer, but I understand quickly, ask the questions your visitors would ask, and translate the technical detail into language that lands at the stand.

Yes. German and English at native level, including switching between them within the same presentation. At international trade shows that isn't an extra, it's the prerequisite: otherwise half the visitors at your stand understand half of it.

A professional trade show host in Germany usually costs a four-figure sum per show day. The price depends on the scope: number of days, preparation, languages, travel. Booking several consecutive show days brings the daily rate down. Just call: +49 40 1805 80 80.

Depending on length and how loud the hall is, six to ten runs a day are usual, mostly between 10 and 20 minutes. More important than the number is the rhythm: fixed times so visitors can come back, and enough space in between for your sales team to actually have the conversations.

For the major shows as early as possible; three to six months is usual. The reason is simple: a trade show runs over several days, and those days are either free or they aren't. Short-notice enquiries are still worth making – sometimes it works out.

A conversation of 20 to 30 minutes, your product documentation and the names of the specialists who will join me on the stand stage. I handle the rest myself: I write the script, work my way into the products and get in touch when I'm done.

Yes, regularly, and with no surcharge for international assignments. I organise the travel myself.

At the stand a headset microphone and a sound system that carries over the noise of the hall are usually enough. A screen for the product visuals helps but isn't essential. We'll go through what's available in our first conversation – I'll tell you what's missing.