M&M’s Film Festival

The M&M's Film Festival 2024 in Berlin made a strong opening to the Pride weekend. Felix Uhlig opened the event together with Nina Wenzl (Director Corporate Affairs at Mars Wrigley). At its heart was a clear purpose: to give inclusion and diversity in the film industry a stage where they can be seen.

A particular highlight was the on-stage talk that followed with actor Jannik Schümann. Felix Uhlig led the conversation with a light touch and real depth, turning on subjects such as authentic representation and what a modern brand stands for. In the interviews with the nominated filmmakers that came next, he showed his talent as a perceptive interviewer, one who makes room for newcomers and brings their creative vision within reach of the audience.

The awards ceremony brought an emotional close: with a sure sense of timing, Felix Uhlig announced the winning film and gave an inspiring festival afternoon the finale it deserved. Hosting that shows how brand message and cultural relevance can meet as equals.